It’s over. David Jones Food in Mosman set to close after BP partnership turns sour.
It promised premium food offerings for the time-poor and elite, but after less than 12 months, David Jones Food emporium in Mosman is about to be shuttered.
Located inside BP servo’s on Avenue Rd and Ourimbah Rd, the stores were heralded as high-end convenience hubs when they launched on October 23 last year, boasting 350 products, including food-for-now and food-for-later options and fresh items like sushi, sandwiches, rotisserie chickens and gourmet prepared meals.
One of 35 dual-branded sites in NSW and Victoria, the Mosman store will be transitioned in the coming months as DJs continues to streamline its food business.
“Our organisations have collectively agreed to work through a managed transition that will see our relationship end in the coming months,” a BP spokesperson said.
“This follows a strategic review by David Jones of our Food business to focus exclusively on bespoke Food Hall experiences at our Elizabeth Street and Bondi Junction locations, and premium pantry and seasonal gifting range instore and online.”
The closure may be attributed to the retail giant’s failure to make a profit from its Food ventures, with parent company Woolworths Holdings group chief executive Roy Bagattini stating the business has “not transitioned fast enough “during an analyst call last September, reporter Dean Blake told Inside Retail.
On March 1, it was announced the company would shrink its gourmet food business, closing three stores in Victoria to stem losses that blew out to $12 million in the December half.
David Jones said at the time it would close food halls in Melbourne’s CBD, Capitol Grand and Malvern Central, choosing to invest more in Sydney’s Elizabeth St and Bondi Junction locations.
“David Jones remains committed to delivering an exceptional Food range reflective of our customer’s needs and preferences while reducing cost and enhancing overall business performance.
We thank BP for its strong collaboration throughout the partnership and wish the business all the best in the next phase of its development.”
It’s understood other premium convenience stores in Seven Hills, Marsden Park, Kellyville, Penrith, Willoughby, Caringbah, Sydenham, Thornleigh, Asquith, Engadine, Peninsula, West Ryde and Ourimbah will all close by the end of the financial year.
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