Local Real Estate News: Why there's a hidden advantage to selling your home in Winter.

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MOST OF US OPT TO SELL OUR PROPERTIES IN SPRING OR SUMMER, WHEN GARDENS ARE BURSTING WITH LIFE AND EVERYTHING APPEARS FRESH AND BRIGHT. BUT HOW DOES WINTER COMPARE? McGRATH LOWER NORTH SHORE AGENT PIERS van HAMBURG SHARES HIS EXPERT TIPS ON MARKETING YOUR HOME DURING THE COOLER MONTHS.

 

By ANNA USHER.

Traditionally, the local property market goes into hibernation over winter, but there are some real benefits to selling your home during the quieter months.

 Piers van Hamburg says selling in winter can give vendors an edge.

Piers van Hamburg says selling in winter can give vendors an edge.

McGrath agent Piers van Hamburg says the laws of supply and demand mean that vendors will often get better results in winter, simply because there are fewer homes for sale.

“When there are less homes on the market, more buyers will get the chance to see your property,” he said.

“It’s possible to get more of an edge on the competition by selling in winter – and particularly on the lower north shore.”

Colder weather will also deter those people just “having a sticky beak” inside local houses, Piers said, meaning that agents are more likely to be taking legitimate, active buyers through Open Homes.

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“There’s a strong pool of buyers looking for lower north shore properties at the moment, and while the overall view of the market is that it’s softened, the upper end is still going gang busters,” he said.

 Suburbs like Mosman remain bullish in the $5-$15m range, Piers van Hamburg says.

Suburbs like Mosman remain bullish in the $5-$15m range, Piers van Hamburg says.

“Properties in the $5m-$15m range are as popular as ever – despite what season of the year it is.

“If you have a north facing back garden, winter is a perfect time to market your home,” he said.

A case in point is Piers’ recent sale of 22 Richmond Ave, Cremorne, which was snapped up in two weeks, over its mid-4m price expectation.

 22 Richmond Ave, Cremorne, recently sold above expectations thanks to a clever early winter campaign.

22 Richmond Ave, Cremorne, recently sold above expectations thanks to a clever early winter campaign.

 
 

“It was a classic winter sales campaign, and with a shortage of stock it attracted a huge number of interested buyers,” he said.

“There are a lot of people out there who want to secure a home, but there’s little to choose from between June and August.”

 North facing back yard? Winter is a perfect time to sell, says Piers.

North facing back yard? Winter is a perfect time to sell, says Piers.

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If you are considering a winter sale, one of the most important objectives is to create a sense of comfort when home staging, to help establish an emotional connection to your space.

“There are a number of things you can do to make a home more attractive during this time of year,” Piers said.

 
 

“And it’s a proven fact that on the lower north shore, sometimes a little chill outside can heat up your sales result!”

Armed with these presentation tips and tricks, you’ll have a better shot at securing top dollar for your local home this winter.

 

EXPERT TIPS AND TRICKS FOR A WINTER SALE

 
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1. Heavier Fabrics

Decorate your home with heavier fabrics to make a winter home warm and inviting.

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2. Heating

There's nothing like walking into a cosy house from the cold outside. Ensure all heating is ON!

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3. Lighting

Take advantage of natural and warm indoor lighting. Use light globes with a "warm" glow rather than white light.

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4. Candles

Never underestimate the power of some stunning, fragrant candles. They are a wonderful addition when preparing your room for an open inspection.

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5. Windows

West facing windows that can be a problem in Summer are your best friend in Winter!

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6. Curtains

Draw back curtains and blinds to let as much warmth and light in as possible.

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7. Garden

If your trees have lost their leaves for Winter, make sure they've been raked up prior to every open inspection.

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8. Rugs + Cushions

Place rugs over floorboards and use textured cushions and throws on furniture.

 

THINKING ABOUT A WINTER SALE?

CONTACT PIERS:

E: piersvh@mcgrath.com.au

Ph: 0411 322 666